Resource+3

Australian Government: Department of Health and Ageing. (2010). //Go for 2 and 5.// Retrieved September 29, 2010, from [].
 * ﻿Resource 3: Media Campaign Materials ** [[image:http://i1206.photobucket.com/albums/bb456/MadiMuSung/MadiResource3.jpg]] **RESOURCE REFERENCE: **

The **‘Go for 2 and 5’** website is one of the campaign materials created as part of the national mass media advertising aiming to increase the daily consumption of fruits and vegetables by school age children in Australia. The campaign was a combined effort by the Australian National, State and Territory governing bodies, which originally ran between April 25, 2005 and July 2005, but now occurs annually. The website is a valuable resource with a wealth of information through fact sheets, brochures, booklets, posters, recipes, practical hints and interactive games.
 * EXPLANATION OF THE RESOURCE **

Within the PDHPE outcome **PHS2.12.** //Discusses the factors influencing personal health choices// (Board of Studies, 2007, p.32) it is expected that students develop the capacity to //explain the need for good health practices// and also how //food needs influence growth and activity//. On the **‘Go for 2 and 5’** website, which has been endorsed by the World Health Organisation (WHO), it is outlined that to achieve good health, children must combine physical activity and healthy eating practices, with a particular focus on including at least 2 pieces of fruit and 5 pieces of vegetables as part of a daily diet. According to the Australian National Children’s Nutrition and Physical Activity Survey (2007) of the Australian children (aged 2-16 years) surveyed, approx. 23% were either overweight or obese (Australian Government: Department of Health and Ageing, 2008). This interactive website would be an excellent resource for addressing poor diet issues as it provides an abundance of resources, which are non-judgmental and are separated into age groups (lower primary, middle primary and upper primary). Each item reinforces the core argument that increasing intake of fruit and vegetable as part of a balanced diet can reduce the risk of major diseases (Australian Government: Department of Health and Ageing, 2008).
 * RELEVANCE TO THE PDHPE OUTCOME **

Visual images, when chosen correctly, can be powerful assets either by themself or when accompanying written text, as they can provide additional content or introduce new information. The English Reading Outcome **RS2.7.** //Discusses how writers relate to their readers in different ways, how they create a variety of worlds through language and how they use language to achieve a wide range of purposes,// asks students to //‘// //make general statements about how visual texts such as diagrams, tables and illustrations enhance or detract from meaning’ // (Board of Studies, 1998, p.33). Although all pictures have meaning (Winch, Johnston, March, Ljundahl, & Holliday, 2007, p.506), developing a repertoire of visual literacy skills involves the ability to interpret the message contained within an image and judge how powerfully it is conveyed to the viewer. Despite being two-dimensional, illustrations can represent a three-dimensional world (Winch et al., 2007, p.507). The website is an excellent representation of how visual images can be used to persuade towards a certain angle as features are combined or transformed to promote a particular perspective on healthy eating (Callow, 2006, p.13). The images on the website have been selected to offer a particular message, which is conveyed through the elements of shape, proportion, colour, use of materials and composition (Winch et al., 2007, p.507). As the text and images are combined to create meaning interdependently, the traditional literacy outcomes of Reading and Talking & Listening are developed alongside visual literacy skills (Winch et al., 2007, pp.422-519). References Australian Government: Department of Health and Ageing. (2008). //Go for 2 and 5: About the campaign.// Retrieved September 29, 2010, from [].
 * ASPECT OF LITERACY TO BE EXPLORED **

Board of Studies NSW. (1998). //English K-6 Syllabus.// Sydney: Author.

Board of Studies NSW. (2006). //Creative Arts K-6 Syllabus.// Sydney: Author.

Board of Studies NSW. (2007). //PDHPE K-6 Syllabus.// Sydney: Author.

Callow, J. (2006). Images, politics and multiliteracies: Using a visual metalanguage. //Australian Journal of Language and Literacy//, //29//(1), 7-23. Winch, G., Ross Johnston, R., March, P., Ljundahl, L. & Holliday, M. (2007). //Literacy: Reading, writing and children’s literature// (3rd Edition). South Melbourne: Oxford University Press.